Name: Samskriti Business Solutions
Brand: Samskriti Business Solutions
Rating: 4.6 (53 reviews)

HomeCase Study REAL ESTATE - PPC CAMPAIGN CASE STUDY

Business: Real Estate – building residential & commercial office spaces, luxury villas, duplex

houses, apartments, flats in Hyderabad, Bangalore & Chennai.

Search Engines: Google & Yahoo

Challenges: Generate leads to the website from targeted customers.

Goals: More number of qualified at low CPL.

Strategies Implemented:

Through strategic planning and execution of:

Identified business related keywords and included locations with the keywords.
Created different campaign structures for different geo-targeting campaign like India, USA.
Prepared ad copies based on the website content targeting the highly sophisticated audience.
Constantly adding negative keywords related to the other location names except the states in which the ventures are running.
Enabled ad-scheduling option to generate more leads within the limited budget allocated during which the lead rate is high.
Adding variations of the performing keywords and placing the ads at optimal positions to generate more leads by increasing the ROI.

Able to generate highly qualified traffic to the website and increased brand awareness.
Able to meet and exceed the monthly targets with respect to leads and CPL.
Controlled the CPL against the initial proposal and month 1 performance.

REAL ESTATE - PPC CAMPAIGN CASE STUDY