Business: Dating Industry – Quality Leads Generation to top visited dating website of USA.

Search Engines: Google, Yahoo, Bing and other secondary search engines

Challenges: Generate 300 leads per day (free trial or paid customers)

Goals: Cut down the costs, maintain growth in leads volume MOM & quality leads generation which need to convert to paid customers.

Dating PPC Campaign Case study

Strategies Implemented:

    Through strategic planning and execution of:
  • Identified keywords related to different religions, ethnicity, geography, profession, sports, hobbies & interests, nationality, politics, work position, social status, sexual persuasion, age, physique, competitors etc.,
  • Intelligent campaign structuring and organization
  • Prepared specific ad copies according to the keywords theme to increase quality scores which reduces the avg. cost per click.
  • Stringent A/B split testing of ad positions through planned bid strategy
  • Activated content network and exclusion of non-performing sites.
  • Identified non-performing ad groups and keywords and paused them.
  • Enabled Conversion Optimizer feature in Google Adwords.
  • Adding variations of the performing keywords and placing the ads at optimal positions to generate more leads by increasing the ROI.

Summary:

  • Able to generate highly qualified traffic to the website and increased brand awareness.
  • Able to meet and exceed the monthly targets with respect to leads and CPL.
  • Generated good % of paid subscriptions from leads.
YellowBrick
Alteryx
Qualys
Clarizen
Kloudio
HerbsPro
Sephra
Financial Spectra
FEI
GoodLife
Smilecare Dental
West GosFord Vets
Natural Hege
SamsGarden Store
C-Way Exports
Igniting Minds
a2z BioLabs
Sagan Life
MazeBolt
Neev Systems
Inference Solutions
Comtec Info
NSL Infratech
Dr. Niraj Vora
Dr. Gokhale
Osprey Pens
Kloudio
New Voice Media
Four Solar
Back Office Accountants
Outsourced Bookeeping
HonerHomes
Abroad Dental Academy
Walk For Water
Focus Dental Care
Domain
Mehtaspine
Hi Style
Sridevi Fertility
Suryacem Hyd
Coupons Booth
Dr. Neelima Mantri
Glentree Homes
ethyca
Whatsapp icon