HomeCase Study DATING PPC CAMPAIGN CASE STUDY

Business: Dating Industry – Quality Leads Generation to top visited dating website of USA.

Search Engines: Google, Yahoo, Bing and other secondary search engines

Challenges: Generate 300 leads per day (free trial or paid customers)

Goals: Cut down the costs, maintain growth in leads volume MOM & quality leads generation which need to convert to paid customers.

Strategies Implemented:

Through strategic planning and execution of:

Identified keywords related to different religions, ethnicity, geography, profession, sports, hobbies & interests, nationality, politics, work position, social status, sexual persuasion, age, physique, competitors etc.,
Intelligent campaign structuring and organization
Prepared specific ad copies according to the keywords theme to increase quality scores which reduces the avg. cost per click.
Stringent A/B split testing of ad positions through planned bid strategy
Activated content network and exclusion of non-performing sites.
Identified non-performing ad groups and keywords and paused them.
Enabled Conversion Optimizer feature in Google Adwords.
Adding variations of the performing keywords and placing the ads at optimal positions to generate more leads by increasing the ROI.

Able to generate highly qualified traffic to the website and increased brand awareness.
Able to meet and exceed the monthly targets with respect to leads and CPL.
Generated good % of paid subscriptions from leads.

DATING PPC CAMPAIGN CASE STUDY