Confidential Dating Website Record 19X Leads While Slashing Its Cost Per Lead
Challenges
A leading dating platform based has approached Samskriti to enable rapid traction by generating high-quality leads for their platform. The client sought to acquire 300 high-quality leads daily from a specific location.
- The dating industry is highly competitive, with many audiences already on multiple platforms. Moreover, new entrants without extensive offline marketing usually leads to trust issues and, fewer leads.
- Generating leads is one part while ensuring they are high-quality leads that lead to subscriptions is another challenge altogether.
- Given the target's geographical location, the number of potential leads tends to be limited. So, the campaign will require precise targeting, highly persuasive ad copies, and a well-tailored approach to score suitable leads.
Highlights
From 421 leads/month in Oct to 7801 leads/month in May, our leads surged 19X
Consistently exceeded monthly lead generation targets with lower Cost per Lead (CPL)
Converting a good percentage of leads into paid subscriptions, resulting in revenue growth
Strategies Implemented
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Comprehensive Keyword Research
Identified relevant keywords related to diverse demographics and interests, including religion, ethnicity, geography, profession, sports, hobbies, and more.
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Intelligent Campaign Structure
Organized campaigns efficiently by grouping keywords thematically and creating ad groups aligned with specific target segments.
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Ad Copy Customization
Created hook-based ad copies tailored to keyword themes and target group interests, improving quality scores and reducing the average cost per click.
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A/B Split Testing
Conducted stringent A/B split testing to compare ad positions and bid strategies, helping identify optimal placements and bidding tactics for optimal results.
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Content Network Optimization
Regularly reviewed partner site performance and excluded non-performing sites to ensure quality traffic.
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Performance Monitoring & Conversion Optimization
Continuously monitored ad group and keyword performance, optimizing or pausing non-performing elements to enhance overall campaign results.
