{"id":1970,"date":"2021-07-05T13:39:46","date_gmt":"2021-07-05T13:39:46","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1970"},"modified":"2021-11-09T09:59:25","modified_gmt":"2021-11-09T09:59:25","slug":"what-is-schema-markup-how-does-it-affect-website-ranking","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/what-is-schema-markup-how-does-it-affect-website-ranking\/","title":{"rendered":"What is Schema Markup? How Does It Affect Website Ranking?"},"content":{"rendered":"\n

Ever wondered how Google returns relevant\ninformation from your query on SERP? <\/p>\n\n\n\n

You type \u201cthe events today in Hyderabad\u201d it\nlists out events in Hyderabad for the next few days. You ask an estimated\nrevenue of a specific company, it returns with the right number in an instant. <\/p>\n\n\n\n

You ask for the recipe of Chicken curry and\nit comes with a whole set of images, user ratings, calorie count, prep time for\nthat particular dish. Look out for a product, say Samsung 53 inch 4K TV and you\nget the results with price, rating, availability, and reviews.<\/p>\n\n\n\n

Google SERP turns in all this relevant\ninformation not because it reads and understands the content and pulls in the\nthings you asked for. Nope.<\/p>\n\n\n\n

 It doesn\u2019t understand your content, it\u2019s the site owners who help search engines understand their content using Schema Markup to display relevant results. <\/p>\n\n\n\n

What is Schema Mark-up? How does\nit work?<\/strong><\/p>\n\n\n\n

Schema Markup is the language that communicates what the page is all about, to the search engines. In essence, it is a code that helps the search engine know about the content on your page to provide relevant results to the users. <\/p>\n\n\n\n

Why\ndo search engines need site owners to use Schema Mark-up?<\/strong><\/p>\n\n\n\n

Code is the language of the search engine.\nIt doesn\u2019t understand English or any other language. Google can crawl and pull\nany information you put out for it, and displays it on the SERP based on the\nsearch query of the user. <\/p>\n\n\n\n

But what it cannot do is understand the content and return specific answers to the search queries. This is why Google or any search engine for that matter, wants the site owners to use Schema Markup to help these search engines better understand what content it is pulling and for categorization. This understanding lets the search engines display relevant information based on the user query.<\/p>\n\n\n\n

How to use structured data or Schema Markup on the website?<\/strong><\/p>\n\n\n\n

You don\u2019t need to write new code for the schema markup, Google will get it done for you. So head to Google\u2019s Structured Data Mark-up Helper:<\/p>\n\n\n\n