{"id":1816,"date":"2020-08-03T09:57:13","date_gmt":"2020-08-03T09:57:13","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1816"},"modified":"2020-08-14T13:06:17","modified_gmt":"2020-08-14T13:06:17","slug":"youtube-marketing-during-covid-19-your-top-funnel","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/youtube-marketing-during-covid-19-your-top-funnel\/","title":{"rendered":"YouTube Marketing During COVID-19 &#8211; Your Top Funnel"},"content":{"rendered":"\n<p>Ever wondered why the YouTube Ads are running longer than usual these days?&nbsp; That\u2019s because brands today are focusing more on YouTube ads leveraging the increased YouTube usage as a result of country-wide lock-down. Not only the majority of the ads are inescapable, but the total number of ads has also considerably increased, given it is a sure shot way to grab the eye-balls of the audience.<\/p>\n\n\n\n<p><strong>YouTube Marketing during COVID-19: <\/strong><\/p>\n\n\n\n<p>COVID-19 ha simply pushed every business into a corner and\nposed unique marketing challenges to companies all around the world. It has\nseverely impacted the sales and revenue making brands reflect upon their\nmarketing budgets. In the wake of these predicaments, companies are actively\nlooking most effective and cost-efficient ways to reach the audience and\nimprove their sales. And YouTube perfectly fits the bills due to its\nversatility and has soon become of primary medium for content marketing using\nVideo Ads. <\/p>\n\n\n\n<p><strong>If you are one of the\nbusinesses who are looking to make most out of your marketing budget, here are\n4 reasons why YouTube must be at top of your mind:&nbsp; <\/strong><\/p>\n\n\n\n<p><strong>YouTube Media\nConsumption Today is Off-Charts:<\/strong><\/p>\n\n\n\n<p>YouTube has recorded more than 800% global increase in media\nusage with watch-time jumping more than 80% as compared to last year. Spurred\nby the increased usage of smart TVs and affordable internet during this\nlockdown YouTube is experiencing stupendous media usage across the world\n(explains the increase in ad quantity). And this is the best time to leverage\nthe increased screen time and media usage with video marketing and YouTube\nAdvertising. <\/p>\n\n\n\n<p><strong>YouTube &#8211; No.1 Source\nfor Media Content All Age Groups: <\/strong><\/p>\n\n\n\n<p>In a survey conducted by the US-based Channel Factory among\ngeneral users, it was found that YouTube is the primary source of media content\nfor more than 80% of respondents.&nbsp; With\nentertainment, music, comedy, DIY, fitness and cooking-related content\noccupying top categories among the user interests and a similar trend is being\nfollowed in India.&nbsp; <\/p>\n\n\n\n<p>More importantly, there is no specific age group for YouTube\nusage. With raise smart TV usage in homes, YouTube now becomes the main source\nof media content for all age groups. So whatever your goal of marketing is, <a href=\"https:\/\/www.samskritisolutions.com\/\">YouTube Marketing<\/a> can deliver\naudiences across all the age groups that cater to your requirements. <\/p>\n\n\n\n<p><strong>More Tools &amp;\nFormats for Advertising: <\/strong><\/p>\n\n\n\n<p>To leverage this stupendous boost in media consumption,\nYouTube is coming up with various tools and ad formats for the advertisers. In\naddition to introducing new skippable ads in content formats for the smart TVs,\nYouTube is accelerating Brand Lift which optimizes surveys and interactivity\nthrough TV remote. With more tools at hand advertisers now perfectly measure\nthe ad performance and make informed decisions to further optimize their ads.<\/p>\n\n\n\n<p>The most encouraging aspect of the survey conducted by the\nChannel Factory is that 70% of the audience wanted ads that uplift the mood\nduring the lockdown, of which 30% of them wanted the ads to align to their\ncontent they are watching. This is an important insight that companies can\nleverage by reaching out to a high-quality audience with relevant and engaging\ncontent. With most of the brands backtracking their campaigns, brands can now\nmake most out of their marketing bucks with highly targeted contextual\nplacements at low cost. <\/p>\n\n\n\n<p>With only fewer companies going the YouTube way, this is the\nperfect opportunity to reach out to your audience, improve the brand identity,\nand set the stage for the conversion in the days to come. <\/p>\n\n\n\n<p>Need help with YouTube Marketing\nduring COVID-19? Samskriti Business\nSolutions is the Best YouTube Marketing\nCompany in Hyderabad that can help you with your marketing goals during\nthis pandemic. You can contact us here: <a href=\"https:\/\/www.samskritisolutions.com\/\">https:\/\/www.samskritisolutions.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wondered why the YouTube Ads are running longer than usual these days?&nbsp; That\u2019s because brands today are focusing more on YouTube ads leveraging the increased YouTube usage as a result of country-wide lock-down. Not only the majority of the ads are inescapable, but the total number of ads has also considerably increased, given it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[500,501,502],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-marketing","tag-youtube-marketing-during-covid-19","tag-youtube-marketing-marketing-in-hyderabad","tag-youtube-marketing-services-in-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Marketing During COVID-19 | Best YouTube Marketing Company in Hyderabad<\/title>\n<meta name=\"description\" content=\"Need help with YouTube Marketing during COVID-19? Samskriti Business Solutions is the Best YouTube Marketing Company in Hyderabad that can help you with your marketing goals during this pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samskritisolutions.com\/blog\/youtube-marketing-during-covid-19-your-top-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Marketing During COVID-19 | Best YouTube Marketing Company in Hyderabad\" \/>\n<meta property=\"og:description\" content=\"Need help with YouTube Marketing during COVID-19? Samskriti Business Solutions is the Best YouTube Marketing Company in Hyderabad that can help you with your marketing goals during this pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samskritisolutions.com\/blog\/youtube-marketing-during-covid-19-your-top-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Samskriti Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/samskritisolutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T09:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-14T13:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/08\/sbs-aug-youtube-blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samskriti Solutions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/\"},\"author\":{\"name\":\"Samskriti Solutions\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/11971c6decc2fc0bc09dae00aa56418f\"},\"headline\":\"YouTube Marketing During COVID-19 &#8211; Your Top Funnel\",\"datePublished\":\"2020-08-03T09:57:13+00:00\",\"dateModified\":\"2020-08-14T13:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sbs-aug-youtube-blog-1.png\",\"keywords\":[\"YouTube Marketing During COVID-19\",\"YouTube Marketing Marketing in Hyderabad\",\"YouTube Marketing Services in India\"],\"articleSection\":[\"YouTube Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/\",\"name\":\"YouTube Marketing During COVID-19 | Best YouTube Marketing Company in Hyderabad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/youtube-marketing-during-covid-19-your-top-funnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sbs-aug-youtube-blog-1.png\",\"datePublished\":\"2020-08-03T09:57:13+00:00\",\"dateModified\":\"2020-08-14T13:06:17+00:00\",\"description\":\"Need help with YouTube Marketing during COVID-19? 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