{"id":1738,"date":"2020-03-12T13:30:30","date_gmt":"2020-03-12T13:30:30","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1738"},"modified":"2020-03-13T09:52:14","modified_gmt":"2020-03-13T09:52:14","slug":"boost-your-brand-visibility-and-rock-your-sales-with-amazon-dsp","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/boost-your-brand-visibility-and-rock-your-sales-with-amazon-dsp\/","title":{"rendered":"Boost your Brand Visibility and Rock Your Sales with Amazon DSP"},"content":{"rendered":"\n<p style=\"font-size:12px\">This is a continuation of <em><strong>A Beginners Guide to Understand the Amazon Demand Side Platform. <\/strong><\/em>You can find the <a rel=\"noreferrer noopener\" aria-label=\"part-1 here (opens in a new tab)\" href=\"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/\" target=\"_blank\">part-1 here<\/a>.<br> <em> &#8212;<\/em><\/p>\n\n\n\n<p>The whole <strong>\u2018Amazon Advertising\u2019<\/strong> can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video ads off-Amazon platform. <\/p>\n\n\n\n<p>While Amazon Ad console drives the audience on the platform towards the sale which is kind of limited, Amazon DSP with its Display, Banner, Image, and Text &amp; Video Ads, boosts the brand visibility, brings-in new customers, encourages potential buyers to engage with the products, retargets the potential customers all while triggering brand-recall and ultimately driving them to sale. So how does Amazon DSP accomplish that? Read on to know: <\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>What exactly does Amazon DSP provide\nyou? <\/strong><\/p>\n\n\n\n<p>Amazon DSP allows you (advertisers) to buy\ndisplay and video ad placements along with a suite of tools that help you\nengage with potential customers on the Amazon platforms: Amazon, Kindle, IMDB,\nFire TV, FreeDive and other affiliate third party providers. Amazon DSP\nprovides different types of ads that blend in with the respective platforms: <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nMobile Banner Ads<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nDesktop Display Ads <\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nMobile Interstitial Ads<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nImage &amp; Text Ads<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nIn-stream Video Ads<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;\nMobile Interstitial Ads<\/p>\n\n\n\n<p>All the features look as same as any other Ad Manager managed by <a rel=\"noreferrer noopener\" aria-label=\"online marketing companies (opens in a new tab)\" href=\"https:\/\/www.samskritisolutions.com\/\" target=\"_blank\"><strong>online marketing companies<\/strong><\/a>, so what makes Amazon DSP so good when compared to other platforms, you ask? Two things: Amazon\u2019s data intelligence-powered targeting and its access to Amazon\u2019s Properties.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Amazon\u2019s Data Intelligence &#8211; The most\npowerful Customer data available on the planet: <\/strong><\/p>\n\n\n\n<p>An e-commerce behemoth, Amazon has got an unparalleled understanding of customer and purchasing behaviour that is a result of continuous customer data refinement since 2003. Clubbing this mountain of customer data with the Big Data, Amazon can predict who, when, what, why are more likely to buy a product. Imagine this as an engine of the Amazon DSP that is further put into motion by customer targeting options based on the behaviour, lifestyle, contextual, remarketing, audience look-alike, and advertiser audience models to accurately get hold of the audience.<\/p>\n\n\n\n<p>Okay, we get it but how does it help\nadvertisers?<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>So how does Amazon DSP help\nadvertisers?<\/strong><\/p>\n\n\n\n<p>As advertisers upload the content, Amazon\nData Intelligence gives out the ad targeting &amp; placements options and then\nthe ads are served by the ad exchange to the publishers (Amazon apps, websites\nand third party exchanges). <\/p>\n\n\n\n<p>Through these ads, advertisers can gain\naccess to a wide range of potential customers on these platforms, who can be\ndivided into two classes: <\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Lifestyle audience:<\/strong><\/p>\n\n\n\n<p>A broader set of audiences with connected interests who can be targeted to improve brand recall.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>In-market audience:<\/strong><\/p>\n\n\n\n<p>Audience targeted based on their purchasing behaviours in the recent past, their purchase browsing history and may also be connected to the keywords of the brand\u2019s products.<\/p>\n\n\n\n<p>Now the customers who show the purchase intent can be targeted again using Retargeting methods with meticulous methods possible.  Amazon Demand Side Platform (DSP) gives you the power to target the audience who merely looked at similar products sold by your rival brand or other products sold by your own brand. <\/p>\n\n\n\n<p>You can retarget shoppers who looked at or engaged with your products but weren\u2019t converted, and you also can even target the users who visited your brands\u2019 website. In addition, this Amazon DSP also provides Dynamic Ecommerce ads that directly target millions of potential customers taking them to the product details page on the platform to complete the sale. The Amazon DSP takes care of all the placement options to help you target the widest and most relevant audience possible, for your product. <\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>In short:<\/strong><\/p>\n\n\n\n<p>Amazon DSP marries the powerful customer data of Amazon with the highly efficient ad targeting models to drive purchases and boost your sales volume while providing you with more visibility and attention along the way.\u00a0 <\/p>\n\n\n\n<p>Unlike Amazon Ad Console which is limited to the customers on Amazon platform, Amazon DSP brings-in the new customers retargets them and drives brand-recall to put them to place you in their loop, without you have to anything. Just upload your ad content and Amazon takes care of the rest. <\/p>\n\n\n\n<p>So want to leverage the power of Amazon Demand Side Platform to boost your brand visibility and rock your sales? <strong>Samskriti Business Solutions<\/strong> is the <strong><a href=\"https:\/\/www.samskritisolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"best online marketing company in Hyderabad (opens in a new tab)\">best online marketing company in Hyderabad<\/a><\/strong> which can help you wield the power of Amazon Advertising. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a continuation of A Beginners Guide to Understand the Amazon Demand Side Platform. You can find the part-1 here. &#8212; The whole \u2018Amazon Advertising\u2019 can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[465,464,230],"tags":[467,302,466,59,468],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising","category-amazon-dsp","category-digital-marketing","tag-amazon-advertising-in-hyderabad","tag-digital-marketing-company-in-hyderabad","tag-online-marketing-company-india","tag-samskriti-business-solutions","tag-what-is-amazon-dsp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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