{"id":1732,"date":"2020-02-15T10:28:04","date_gmt":"2020-02-15T10:28:04","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1732"},"modified":"2020-03-13T10:06:45","modified_gmt":"2020-03-13T10:06:45","slug":"two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\/","title":{"rendered":"Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage"},"content":{"rendered":"\n<p>Google\nand Facebook are the two tech behemoths when it comes to digital ad spends.\nDigital duopoly as they are called, Facebook and Google possess a stronghold over\nthe customers claiming a shy of 60% of the digital ad market share.<\/p>\n\n\n\n<p>While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access to the billions of users using their platform, Facebook is the dinosaur of the social media giant that offers unequalled granularity of audience to help target your potential audience like never before.<\/p>\n\n\n\n<p>Google for search and Facebook for social media, isn\u2019t that enough? Doesn\u2019t that cover almost all your marketing and sales goals? Evidently not.<\/p>\n\n\n\n<p>Just\nlike you, your competitors are on these platforms fighting for the same\naudience, probably with more budget spend than yours. Expanding your marketing\nand advertising horizons to capture new and niche audience has become extremely\nimportant today. If you are thinking along the same lines then this article is\nfor you.<\/p>\n\n\n\n<p><strong>Here are the two best alternatives to\nGoogle and Facebook advertising platforms you must know:<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size has-luminous-vivid-orange-color\">&nbsp;<strong>Amazon\nAdvertising:<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>If at all there is any other competitor that can chip away the share of Google and <a rel=\"noreferrer noopener\" aria-label=\"Facebook advertising (opens in a new tab)\" href=\"https:\/\/www.samskritisolutions.com\/facebook-marketing.php\" target=\"_blank\"><strong>Facebook advertising<\/strong><\/a> in the coming years that would be Amazon. With the addition of revamped programmatic display advertising (<strong>Amazon DSP<\/strong>), Amazon is all soaring, growing year-on-year recording exponential growth with its advertising.<\/p>\n\n\n\n<p>An\nundisputed king of retail products, Amazon accounts for more than 55% of\nshopping searches. With all the user&#8217;s shopping data at their fingertips, it\nunderstands its shopping audience better than both Google and Facebook and it\nshows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Amazon currently offers better ad conversions than Google and Facebook.<\/li><li>Amazon Sponsored brands and sponsored product ads covert 3 times more than Google shopping ads.<\/li><\/ul>\n\n\n\n<p>With its Demand Side Platform (<a rel=\"noreferrer noopener\" aria-label=\"Amazon DSP (opens in a new tab)\" href=\"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/\" target=\"_blank\"><strong>Amazon DSP<\/strong><\/a>), Amazon had ramped up its display advertising platform to help sellers advertise on all the Amazon properties and affiliated exchanges to offer even better returns for sellers with little effort. Amazon is not just an alternative but it can be a great choice over Google and Facebook when it comes to retail products.&nbsp;<\/p>\n\n\n\n<p>Amazon advertising has got a great going for itself and will soon catch on Google and Facebook in its niche segment. As one of the <strong><a href=\"https:\/\/www.samskritisolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"best online advertising companies in Hyderabad (opens in a new tab)\">best online advertising companies in Hyderabad<\/a><\/strong>, we are already experiencing the willingness of our clients to jump on Amazon advertising and it\u2019s a welcoming change.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size has-luminous-vivid-orange-color\">&nbsp;<strong>Microsoft\nAdvertising:<\/strong><\/p>\n\n\n\n<p>Yes agreed, Microsoft is never gonna be the first choice search over Google. But that is exactly what gives it an opportunity to offer something unique for the advertisers. Microsoft advertises Bing, Yahoo, and AOL which has a combined audience of 120 million who are mostly a unique set compared to Google. And when you are advertising on Bing, you are automatically advertising on all three Bing, Yahoo, AOL and its owned and operated websites and exchanges. A traditional rival to Google, Microsoft advertising offers almost everything that <strong>Google Ads<\/strong> offer to improve your advertising returns and also makes a one-up over Google in certain aspects:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Accounts for 36.2% of the U.S desktop search market. ( target the US)<\/li><li>A higher percentage of an older audience (more affluent) &#8211; a niche profitable segment.<\/li><li>Unique affluent audience &#8211;  lower CPC &#8211; higher ROI.<\/li><li>Improved device targeting as compared to Google.<\/li><li>Don\u2019t have to build from scratch, you can directly import your <a href=\"https:\/\/www.samskritisolutions.com\/pay-per-click-management.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google AdWords campaign (opens in a new tab)\">Google AdWords campaign<\/a> into Bing Ads<\/li><\/ul>\n\n\n\n<p>High costs, heavy competition, a rise in the need for a niche audience, the necessity of expanding product visibility are some of the reasons why Facebook and Google are not just enough to market and advertise your products. It\u2019s not always like you have to only pick one among Google, Amazon, Facebook or Microsoft. The best advertising strategy entails leveraging all the advertising platforms simultaneously as per your marketing and advertising requirements.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.samskritisolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Samskriti Business Solutions (opens in a new tab)\">Samskriti Business Solutions<\/a><\/strong> is ISO 9001:2008 Certified, Bing Ads Accredited Professional &amp; Google Partner Company offering <strong>Best Digital Marketing Services in Hyderabad<\/strong>. So if you want to leverage other advertising platforms to help you reach your sales and marketing goals, we can surely help you get the best returns for your marketing budget. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[465,230,460,64],"tags":[100,437,269,412,118,246,59,339],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising","category-digital-marketing","category-facebook-marketing","category-ppc","tag-bing-ppc-ads","tag-digital-marketing-service-in-hyderabad","tag-digital-marketing-services","tag-facebook-marketing-company-in-hyderabad","tag-google-adwords-certified-professionals","tag-online-marketing-services-hyderabad","tag-samskriti-business-solutions","tag-samskriti-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage<\/title>\n<meta name=\"description\" content=\"There are so many ad platforms that are there online. Here we are discussing about the best alternative ad platforms other than Google and Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samskritisolutions.com\/blog\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage\" \/>\n<meta property=\"og:description\" content=\"There are so many ad platforms that are there online. Here we are discussing about the best alternative ad platforms other than Google and Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samskritisolutions.com\/blog\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\/\" \/>\n<meta property=\"og:site_name\" content=\"Samskriti Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/samskritisolutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-15T10:28:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-13T10:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/02\/Alternative-ad-platforms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samskriti Solutions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/\"},\"author\":{\"name\":\"Samskriti Solutions\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/11971c6decc2fc0bc09dae00aa56418f\"},\"headline\":\"Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage\",\"datePublished\":\"2020-02-15T10:28:04+00:00\",\"dateModified\":\"2020-03-13T10:06:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/\"},\"wordCount\":712,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Alternative-ad-platforms.png\",\"keywords\":[\"Bing ppc ads\",\"Digital Marketing Service in Hyderabad\",\"Digital Marketing Services\",\"facebook marketing company in hyderabad\",\"google adwords certified professionals\",\"Online Marketing Services Hyderabad\",\"Samskriti Business Solutions\",\"Samskriti Solutions\"],\"articleSection\":[\"Amazon Advertising\",\"Digital Marketing\",\"Facebook Marketing\",\"PPC\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/\",\"name\":\"Two Best Alternative Ad Platforms to Google and Facebook Advertising You Must Leverage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/two-best-alternative-ad-platforms-to-google-and-facebook-advertising-you-must-leverage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Alternative-ad-platforms.png\",\"datePublished\":\"2020-02-15T10:28:04+00:00\",\"dateModified\":\"2020-03-13T10:06:45+00:00\",\"description\":\"There are so many ad platforms that are there online. 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