{"id":1727,"date":"2020-02-10T14:51:45","date_gmt":"2020-02-10T14:51:45","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1727"},"modified":"2020-03-13T09:23:38","modified_gmt":"2020-03-13T09:23:38","slug":"what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/","title":{"rendered":"What is the Amazon DSP: A Beginners Guide to Understand Amazon Demand Side Platform"},"content":{"rendered":"\n<p>Amazon DSP is Amazon\u2019s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what <strong><a href=\"https:\/\/www.samskritisolutions.com\/banner-display-advertising.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"display advertising (opens in a new tab)\">display advertising<\/a><\/strong> is to Google.<\/p>\n\n\n\n<p><strong>Amazon DSP<\/strong> is in a programmatic ad platform built by the Amazon to bring-in more sales for the sellers and hence more revenue and growth for themselves. We know it is a bit difficult to understand this amidst the <strong>Amazon PPC<\/strong> so we have made it easy for you in this piece here.<\/p>\n\n\n\n<p>To understand the DSP thoroughly, let us help let us all dig\nback to the growth strategy employed by Amazon from in its budding days.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">&nbsp;<strong>Amazon\u2019s flywheel of growth:<\/strong>&nbsp;<\/p>\n\n\n\n<p>With customer obsession as its leading principle, Amazon\u2019s operations were built around the \u2018Customer Experience\u2019 by making this happen: Offer the largest possible collection of goods at lower prices than the competition.<\/p>\n\n\n\n<p>1. More products meant more customers and higher traffic which\nfurther propelled more sellers to who bring along their products to the\nplatform.<\/p>\n\n\n\n<p>2. More sellers and a large collection of products meant\ncompetitive prices, better price points, and hence better value for the\ncustomers which translates to improved customer experience. <\/p>\n\n\n\n<p>3. Better value and improved customer experience meant more\ncustomers and hence more sellers. <\/p>\n\n\n\n<p>This is a constant feedback loop, a self-serving flywheel. By enhancing the customer experience, Amazon succeeded in continuing this feedback loop growing like a mountain over the years. With the onset of <strong>Amazon advertising<\/strong> on the platform the competition became intensive so were the revenues. All the revenue and thus profits were further invested in improving the infrastructure to enhance the customer experience and hence the growth. There is no stopping the Amazon Juggernaut.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">&nbsp;<strong>Birth of Amazon DSP: Demand Side Platform:<\/strong><\/p>\n\n\n\n<p>Amazon became a profit haven for the sellers all around. All a seller has to do enlist the product, build the brand, gather reviews, sponsor their products and they got their sales and revenues. As an Online Marketing Company in Hyderabad, Samskriti Business Solutions has helped many brands leverage <strong>Amazon advertising in Hyderabad<\/strong>. But more on that in the next part. <\/p>\n\n\n\n<p>So moving on: Sellers and their products grew and still continue to grow like wildfire, but the customer numbers remained the same. The total sales with Amazon advertising using console is limited since the customer numbers do not increase with search advertising creating a bottle-neck scenario. And Amazon needs the customers for the sale to happen, right?<\/p>\n\n\n\n<p>And thus born Amazon \u2013 DSP: Demand Side Platform.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">&nbsp;<strong>How does Amazon Demand Side Platform work?<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Amazon \u2013 Demand Side Platform(DSP)<\/strong> is all about sellers bringing shoppers to their product on Amazon from the off-Amazon platform. Unlike, Amazon Ad Console where only users with purchase intent are driven to make the purchase, Amazon Demand Side Platform captures relevant users outside the Amazon platform by itself: It creates awareness among users, retargets users with purchase interest and drives them to the purchase.&nbsp;&nbsp; <\/p>\n\n\n\n<p>While Amazon Ad Console\u2019s sales volume is limited, Amazon Demand Side Platform with its Display, Banner, Image, and Text &amp; Video Ads brings-in new customers which is essential for the growth of the seller year-on-year. And how does Amazon accomplish this? Let us discuss that in detail in our <a href=\"https:\/\/www.samskritisolutions.com\/blog\/boost-your-brand-visibility-and-rock-your-sales-with-amazon-dsp\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"part-2 (opens in a new tab)\">part-2<\/a> of this series.<br> <br> Got more queries or need more info on Amazon DSP? \u00a0Or looking for a <strong>digital marketing company in India<\/strong> to jump-start Amazon advertising in Hyderabad? You can contact <a rel=\"noreferrer noopener\" aria-label=\"Samskriti Business Solutions (opens in a new tab)\" href=\"https:\/\/www.samskritisolutions.com\/\" target=\"_blank\"><strong>Samskriti Business Solutions<\/strong><\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon DSP is Amazon\u2019s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what display advertising is to Google. Amazon DSP is in a programmatic ad platform built by the Amazon to bring-in more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[465,464,230],"tags":[467,302,466,59,468],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-advertising","category-amazon-dsp","category-digital-marketing","tag-amazon-advertising-in-hyderabad","tag-digital-marketing-company-in-hyderabad","tag-online-marketing-company-india","tag-samskriti-business-solutions","tag-what-is-amazon-dsp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP<\/title>\n<meta name=\"description\" content=\"Want to know about Amazon DSP? Here&#039;s brief information about Amazon DSP and its importance in Amazon Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP\" \/>\n<meta property=\"og:description\" content=\"Want to know about Amazon DSP? Here&#039;s brief information about Amazon DSP and its importance in Amazon Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Samskriti Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/samskritisolutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-10T14:51:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-13T09:23:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samskriti Solutions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/\"},\"author\":{\"name\":\"Samskriti Solutions\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/11971c6decc2fc0bc09dae00aa56418f\"},\"headline\":\"What is the Amazon DSP: A Beginners Guide to Understand Amazon Demand Side Platform\",\"datePublished\":\"2020-02-10T14:51:45+00:00\",\"dateModified\":\"2020-03-13T09:23:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/\"},\"wordCount\":605,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/sbs-amazon-dsp.png\",\"keywords\":[\"amazon advertising in hyderabad\",\"Digital Marketing Company in Hyderabad\",\"online marketing company india\",\"Samskriti Business Solutions\",\"what is amazon dsp\"],\"articleSection\":[\"Amazon Advertising\",\"Amazon DSP\",\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/\",\"name\":\"What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/sbs-amazon-dsp.png\",\"datePublished\":\"2020-02-10T14:51:45+00:00\",\"dateModified\":\"2020-03-13T09:23:38+00:00\",\"description\":\"Want to know about Amazon DSP? Here's brief information about Amazon DSP and its importance in Amazon Advertising.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/sbs-amazon-dsp.png\",\"contentUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/sbs-amazon-dsp.png\",\"width\":700,\"height\":350,\"caption\":\"amazon dsp - sbs\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/\",\"name\":\"Samskriti Business Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\",\"name\":\"Samskriti Business Solutions\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/logo.jpg\",\"width\":249,\"height\":85,\"caption\":\"Samskriti Business Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/samskritisolutions\",\"https:\\\/\\\/x.com\\\/samskritisols\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/samskriti-business-solutions\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/11971c6decc2fc0bc09dae00aa56418f\",\"name\":\"Samskriti Solutions\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g\",\"caption\":\"Samskriti Solutions\"},\"description\":\"SAMSKRITI BUSINESS SOLUTIONS (Samskriti) is a \\\"Google &amp; Microsoft Certified\\\" company with years of rich and proven experience in building online business portals and executing comprehensive online e-marketing plans with tactical outreach strategies.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP","description":"Want to know about Amazon DSP? Here's brief information about Amazon DSP and its importance in Amazon Advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/","og_locale":"en_US","og_type":"article","og_title":"What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP","og_description":"Want to know about Amazon DSP? Here's brief information about Amazon DSP and its importance in Amazon Advertising.","og_url":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/","og_site_name":"Samskriti Business Solutions","article_publisher":"https:\/\/www.facebook.com\/samskritisolutions","article_published_time":"2020-02-10T14:51:45+00:00","article_modified_time":"2020-03-13T09:23:38+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png","type":"image\/png"}],"author":"Samskriti Solutions","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/#article","isPartOf":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/"},"author":{"name":"Samskriti Solutions","@id":"https:\/\/www.samskritisolutions.com\/blog\/#\/schema\/person\/11971c6decc2fc0bc09dae00aa56418f"},"headline":"What is the Amazon DSP: A Beginners Guide to Understand Amazon Demand Side Platform","datePublished":"2020-02-10T14:51:45+00:00","dateModified":"2020-03-13T09:23:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/"},"wordCount":605,"commentCount":0,"publisher":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png","keywords":["amazon advertising in hyderabad","Digital Marketing Company in Hyderabad","online marketing company india","Samskriti Business Solutions","what is amazon dsp"],"articleSection":["Amazon Advertising","Amazon DSP","Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/","url":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/","name":"What is the Amazon DSP? | A Beginners Guide to Understand Amazon DSP","isPartOf":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png","datePublished":"2020-02-10T14:51:45+00:00","dateModified":"2020-03-13T09:23:38+00:00","description":"Want to know about Amazon DSP? Here's brief information about Amazon DSP and its importance in Amazon Advertising.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.samskritisolutions.com\/blog\/what-is-the-amazon-dsp-a-beginners-guide-to-understand-amazon-demand-side-platform\/#primaryimage","url":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png","contentUrl":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/sbs-amazon-dsp.png","width":700,"height":350,"caption":"amazon dsp - sbs"},{"@type":"WebSite","@id":"https:\/\/www.samskritisolutions.com\/blog\/#website","url":"https:\/\/www.samskritisolutions.com\/blog\/","name":"Samskriti Business Solutions","description":"","publisher":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.samskritisolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.samskritisolutions.com\/blog\/#organization","name":"Samskriti Business Solutions","url":"https:\/\/www.samskritisolutions.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.samskritisolutions.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/logo.jpg","contentUrl":"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2020\/03\/logo.jpg","width":249,"height":85,"caption":"Samskriti Business Solutions"},"image":{"@id":"https:\/\/www.samskritisolutions.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/samskritisolutions","https:\/\/x.com\/samskritisols","https:\/\/www.linkedin.com\/company\/samskriti-business-solutions"]},{"@type":"Person","@id":"https:\/\/www.samskritisolutions.com\/blog\/#\/schema\/person\/11971c6decc2fc0bc09dae00aa56418f","name":"Samskriti Solutions","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b7f13e89dfdc43f9ac4d5e9324fbd4ee25922ee1dc3eee352a02d2774b675f91?s=96&d=mm&r=g","caption":"Samskriti Solutions"},"description":"SAMSKRITI BUSINESS SOLUTIONS (Samskriti) is a \"Google &amp; Microsoft Certified\" company with years of rich and proven experience in building online business portals and executing comprehensive online e-marketing plans with tactical outreach strategies."}]}},"_links":{"self":[{"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":3,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1727\/revisions"}],"predecessor-version":[{"id":1740,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/posts\/1727\/revisions\/1740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/media\/1728"}],"wp:attachment":[{"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=1727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.samskritisolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}