{"id":1688,"date":"2019-12-16T13:16:18","date_gmt":"2019-12-16T13:16:18","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1688"},"modified":"2020-02-14T06:20:39","modified_gmt":"2020-02-14T06:20:39","slug":"4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\/","title":{"rendered":"4 Tips to Protect Your Search Engine Rankings from Google Algorithm Updates"},"content":{"rendered":"\n<p>If you are a website owner you might have\nalready experienced how Google can stir the pot of search rankings with its\nupdates. In 2019 alone, Google has tweaked its search algorithm quite a few\ntimes causing a furore of sorts. <\/p>\n\n\n\n<p>Irrespective of how we feel, Google constantly updates their algorithm throughout the year to improve the search relevance. So we are left with no choice but to make all the efforts to protect the search engine rankings of our website from the potential <strong>Google updates<\/strong>. But how do you do that?<\/p>\n\n\n\n<p>Here are 4 simple fundamental tips that can help you protect your website\u2019s rankings from <a href=\"https:\/\/www.samskritisolutions.com\/blog\/list-of-major-google-updates-in-2019-and-their-impacts-on-seo\/\">Google Core Algorithm updates<\/a>:<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Lean, clean and faster websites take honours:\n<\/strong><\/p>\n\n\n\n<p>An update is Google\u2019s way of improving the\nsearch relevance which is done by prioritizing the websites that adhere to\nGoogle\u2019s criteria of a user-friendly website. So how do you make your website\nGoogle-friendly? <\/p>\n\n\n\n<p>Simple, no matter how many updates befall\nto rock the boat, the fundamentals remain the same. So make sure you offer a\nfaster, secure and easy-to-use informative website with unique content with\nresponsive design without overcomplicating it. Reassess your website real\nestate: cut the flab, make structural changes if need be and take care of the\nsite speed.<\/p>\n\n\n\n<p>The simple, lean, fast website with\nrelevant content is your first base to insulate your website from a sudden slip\nin rankings.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Build a brand: <\/strong><\/p>\n\n\n\n<p>If your major source of visitors is organic search alone, then it is a perfect time opportunity for you to build your brand. Building a brand for your niche protects your website when the rankings slip in the event of a major update. So do capitalize on your search rankings to build a brand for yourself to leverage the solid base later on. And this can only be done if you can incorporate \u2018Brand Building\u2019 in your <a href=\"https:\/\/www.samskritisolutions.com\/search-engine-optimization.php\">Search Engine Optimization<\/a> strategy.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Be in Google\u2019s good books:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><\/p>\n\n\n\n<p>There was a time when black hat SEO was\nconsidered pretty common and that is exactly why it was relegated to the past\ntense today. Google severely penalizes websites with shady SEO practices and\nsooner or later you will have to suffer the wrath of Google. So stay away from\ntechniques like cloaking, keyword stuffing, private blog networks or structured\ndata abuse. An efficient white hat SEO plan id what you should be focusing on\nif you wish for credibility and results in the long run.<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\"><strong>Keep \u2018up with the trends &amp; updates:<\/strong><\/p>\n\n\n\n<p><strong>Search Engine Optimization<\/strong> is a dynamic field. The SEO executives scamper on their toes through standard SEO websites and news sources to whiff the updates and make necessary adjustments on the go. The active SEO community helps them stay up to date with the trends and updates to adapt new tricks and techniques to improve SEO performance as well. If you are all by yourself, we suggest subscribing to premier SEO websites like SEO Round Table &amp; Search Engine Journal to keep an eye on the latest updates and developments. If you are short on time and would like help with your SEO strategy, we folks at <a href=\"https:\/\/www.samskritisolutions.com\/\">Samskriti Business Solutions<\/a> can lend your hand in improving your rankings. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a website owner you might have already experienced how Google can stir the pot of search rankings with its updates. In 2019 alone, Google has tweaked its search algorithm quite a few times causing a furore of sorts. Irrespective of how we feel, Google constantly updates their algorithm throughout the year to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[438,359,3],"tags":[302,269,272,374],"class_list":["post-1688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates","category-search-engine-rankings","category-search-engine-optimization","tag-digital-marketing-company-in-hyderabad","tag-digital-marketing-services","tag-google-algorithm-updates","tag-latest-google-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Protect Search Engine Rankings from Google Algorithm Updates<\/title>\n<meta name=\"description\" content=\"Want to protect your website&#039;s search engine rankings from Google updates?  Here are 4 simple tips that can help you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.samskritisolutions.com\/blog\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Protect Search Engine Rankings from Google Algorithm Updates\" \/>\n<meta property=\"og:description\" content=\"Want to protect your website&#039;s search engine rankings from Google updates?  Here are 4 simple tips that can help you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.samskritisolutions.com\/blog\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"Samskriti Business Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/samskritisolutions\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T13:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-14T06:20:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.samskritisolutions.com\/blog\/wp-content\/uploads\/2019\/12\/Tips-to-Protect-Search-Engine-Rankings-from-Google-Algorithm-Updates.png.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samskriti Solutions\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/\"},\"author\":{\"name\":\"Samskriti Solutions\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/11971c6decc2fc0bc09dae00aa56418f\"},\"headline\":\"4 Tips to Protect Your Search Engine Rankings from Google Algorithm Updates\",\"datePublished\":\"2019-12-16T13:16:18+00:00\",\"dateModified\":\"2020-02-14T06:20:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/\"},\"wordCount\":550,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tips-to-Protect-Search-Engine-Rankings-from-Google-Algorithm-Updates.png.jpg\",\"keywords\":[\"Digital Marketing Company in Hyderabad\",\"Digital Marketing Services\",\"Google Algorithm Updates\",\"Latest Google Updates\"],\"articleSection\":[\"Google Updates\",\"Search Engine Rankings\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/\",\"url\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/\",\"name\":\"Tips to Protect Search Engine Rankings from Google Algorithm Updates\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/4-tips-to-protect-your-search-engine-rankings-from-google-algorithm-updates\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.samskritisolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Tips-to-Protect-Search-Engine-Rankings-from-Google-Algorithm-Updates.png.jpg\",\"datePublished\":\"2019-12-16T13:16:18+00:00\",\"dateModified\":\"2020-02-14T06:20:39+00:00\",\"description\":\"Want to protect your website's search engine rankings from Google updates? 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