{"id":1505,"date":"2019-01-16T05:30:15","date_gmt":"2019-01-16T05:30:15","guid":{"rendered":"https:\/\/www.samskritisolutions.com\/blog\/?p=1505"},"modified":"2019-05-16T12:23:18","modified_gmt":"2019-05-16T12:23:18","slug":"2019-trends-in-seo","status":"publish","type":"post","link":"https:\/\/www.samskritisolutions.com\/blog\/2019-trends-in-seo\/","title":{"rendered":"2019 Trends in Search Engine Optimization (SEO) {New Research}"},"content":{"rendered":"

New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. This is where Search Engine Optimization makes a huge difference. Let\u2019s take a look at SEO trends of 2019.<\/strong><\/p>\n

Optimize for Featured Snippets & Other Google SERP Features<\/strong><\/p>\n

Mere optimization of your website cannot help in business growth. Provide your attention to featured snippets which can help your website earn better rankings. When Google wants an answer which is unavailable in the core knowledge graph, there will be an attempt to find an answer in the index. Thus, a special organic result is extracted from the target page. Featured snippets<\/strong> in search will have higher CTR\u2019s than the regular results. Other Google SERP features like knowledge graph, recipes, carousels etc. can take a major chunk of attention from the regular Google traffic as well. \u00a0This can spike the traffic which you receive on the website.<\/p>\n

Structured Data Markup<\/strong><\/p>\n

What is structured data?<\/em><\/strong><\/p>\n

Structured data is a format which is standardized and provides information about the page and the content available from it.<\/p>\n

Understanding how structured data works<\/em><\/strong><\/p>\n

Google uses structured data to understand the content of the page and to gather information regarding the same.<\/p>\n

Why does it matter for SEO?<\/em><\/strong><\/p>\n

Structured data can help search engines determine the relevance of the search. It can add images and helpful information to seize the attention of the audience. It can also indirectly help in getting more clicks which results in getting higher rankings.<\/p>\n

How to add structured data to your website?<\/em><\/strong><\/p>\n

Google provides a free tool called Structured Data Markup Helper<\/strong> to help in adding schema markup without any complications.<\/p>\n