If you want to drive traffic to your website, blogging can be the best means and a cheaper way to optimize your website. The importance of blog for any website cannot be ruled out simply because it is perhaps the best way to generate fresh contents for a website, especially so because of the expanse of thought and expertise reflected in a blog. Here are some benefits of blog that can help a website go viral.

1. Creating new leads – Blogging brings in new visitors to the website and thereby help to generate new leads. Your call to action button can be handy to direct visitors through your website and thereby turn them into potential customers.
2. Showing up in search engines – Blogging creates a great opportunity to drive more and more traffic to your website and hence help your website to be indexed by search engines. Search engines are always on the lookout for new content, and hence regular blogging for a website can help the website to be crawled by search engines.
3. Building up trust – When it comes to blog for business, it can be a great way to build up your trust and also concerns of interest by new prospects. This creates a brand identity, which can make a website reach to reach the top rankings in the search engine pages.
4. Supporting social media initiatives – High quality and unique content posted in blogs, especially in guest blogs can make your website make a great presence in the social media. Content for email newsletters are provided by blog posts.
5. Establishing yourself as an expert – Posting blog for business helps you to create a brand authority and showcases our expertise in your field of activity. This creates an interest among your prospects and as a result, there is an increase in the conversion rates.
6. Generating inbound links – One of the many benefits of blog posting is the generation of inbound links. New content in blogs makes the media and other bloggers find a new resource. Other bloggers, journalists and columnists start to refer to your site, which in turn creates inbound links that help to increase the flow of traffic to your website.

The importance of blog cannot be denied, as blogging can be the best way to make any website go viral and hence indexed by the major search engines. This can be significant for SEO and for reaching the top ranks in the search engine pages.