Google’s June 2025 core update began on 30 June and completed on 17 July after roughly sixteen days of rollout. It was the second core update of the year and Google described it as a regular improvement designed to surface more relevant, satisfying content from all types of sites. Treat it as a broad quality […]
Read More →Universal Analytics (UA) is a tool offered by Google that enables business and website owners to monitor and evaluate the activity of users on their websites and apps. It was the earlier version of the current Google Analytics 4, popularly known as the GA4 platform. By utilizing the UA platform business or website owners can […]
Read More →For the first time after 2019, Google has rolled a new update on keyword match types and this seems to be a significant one. Marketers will no longer have Broad Match Modifier as a keyword match type and instead will have to make do with Phrase Match. If you are a beginner in PPC and […]
Read More →Search Engine Optimisation is one of the best digital marketing techniques used to attract a large number of people to check your site out and become potential customers. This method focuses on increasing the ranking of your page on the Google search list as well. This plays a significant role in the amount of reach […]
Read More →Ever observed how a few ads follow you across the websites? These advertisements usually are of products you have browsed earlier. You must have also observed how few websites store your account information even the products you left in their cart – Cookies are responsible for these little stunts. And naturally, the news of Google’s […]
Read More →Historically it has always been one way: Big businesses with big marketing budgets stand more chance to make more business by reaching a higher number of customers. Sure, if you are a local business that offers quality services or goods to your customers you may have a loyal and regular customer base, but bringing-in new […]
Read More →Its official, Google has put its strong foot forward in making online news experience even better with the new Google Showcase that is soon making its way into our mobile devices. But what is Google Showcase, how does it improve news coverage and provide value for an average bowser and what’s in it for news […]
Read More →We all know Google shows us various types of results depending on the algorithm they use. For marketers, understanding the algorithm of Google is very important as it helps them to strategize their marketing strategy and also help them to rank their websites higher on the SERPs. These algorithms are released by Google every now […]
Read More →If you are a website owner you might have already experienced how Google can stir the pot of search rankings with its updates. In 2019 alone, Google has tweaked its search algorithm quite a few times causing a furore of sorts. Irrespective of how we feel, Google constantly updates their algorithm throughout the year to […]
Read More →Imagine yourself studying hard for months to top a super-competitive exam. You got the whole syllabus covered, practiced hard, took all the mock tests and you are dead sure you will make it to the top (studious you!). You are high on confidence and everything is going so well until the examination board decides to […]
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