Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]
Read More →Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]
Read More →Business success is dependent on the approach and tactics employed by the marketing team, Finding the right target group is half of the task, generating leads and cultivating them to drive revenues is the final step. With website traffic and enquiries all streaming in, ration of leads to enquiries must be on the higher side. […]
Read More →Story So far: Pay-Per-Click or PPC began in the mid-1990s. The first known and documented version of a PPC was appeared around 1995 called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. By […]
Read More →Among the various techniques adopted to increase ROI, PPC is a powerful tool through which it helps you in sales generation in quick time. Top digital marketing companies in Hyderabad are adopting this unique method for generating their sales instead of waiting for your website to be optimized by the search engines and divert traffic […]
Read More →While using Google Adwords can help you immensely to drive large numbers of visitors to your website, but not understanding properly how to use this indispensable simple and quick to use tool can lead you to spend a lot without getting expected returns. There are Top Digital Marketing Companies in Hyderabad which can help you […]
Read More →Do you see TheNextWeb.com, abc.xyz or lifehacĸer.com in your Google Analytics referral reports? If yes then you have fallen prey of the latest Google Analytics (GA) spam! We are going to enter 2017 just in few days, technology is changing every minute, cyber security is getting tight with each passing day but after every possible […]
Read More →Dynamic Search Ads highlight exceptionally custom made headings and greeting pages that help you to approach the visitors when they carry out a search – without you to bother about being the first on the keyword list. Remarketing of the dynamic search ads permits you to show promotions to the users who have already go […]
Read More →Google AdWords allows advertisers to display their products on the website and of course their partner sites. It is an extremely popular tool as a direct result of the popularity of Google. Google AdWords has been bringing about lot of changes and recently in the Google Performance Summit 2016 there have been plenty of big […]
Read More →The way the whole landscape for paid search is changing suggests that there are some trends that are upcoming which can revolutionize the whole concept of paid searches and help even the hard core online marketers. Here we talk about 3 upcoming trends in paid search and what they may lead up to. 1. App […]
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