Pay Per Click

The most powerful techniques of search engine marketing for driving traffic to any website, Pay per Click (PPC) Marketing. In PPC marketing, your ad appears to the right hand side listings. It is the easiest and earliest way to your customers. Your customers can be at your finger tips. If you set up a PPC campaign to improve your traffic and sales, you can start receiving traffic within 15 minutes after setting up your campaign. With PPC, your ad can be displayed on search engines, content network websites and online advertising networks, which provide tons of targeted traffic. We follow an organized way of promoting your business through our PPC campaigns. Our methodologies are unique and are applicable to suite the business needs of our client.

Being vibrant and profitable method of internet marketing, Pay-per-click advertising has the enormous potential for increasing the online presence and bringing more traffic to the client’s website. Mostly people are mistaken in identifying the conceptual difference between the natural listing and paid listings. The natural listings are results of the SEO techniques and the paid listings are results of the SEM techniques of PPC advertising.

PPC advertising is placing an ad on SERP for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

SBS is expert in setting up a perfect and profitable PPC campaign for its clients with its unique knowledge base and experienced PPC advertising professionals. We have highly qualified and Certified Google Adwords professionals who manage the PPC campaign which lower the risk for the client and make a win-win situation for both SBS and client. We have successfully designed many PPC campaigns for numerous clients worldwide. Our success rate is reflected by 95% renewal rate with our clients.

SBS Pay per Click Advantage:

We have highly experienced professional team consisting of PPC professionals to research, plan and execute the best solutions.
We provide the best customized solutions tailored to your business needs.
We have 100% client retention rate, which exhibits our excellence in all services we offer
We offer cutting-edge and strategic marketing services to promote your business online let it be a small company or a large firm.

SBS PPC Analysis: A thorough PPC analysis is done to understand the search volume for the client’s business related keywords. We even can project the numbers to the clients through PPC analysis. We do the PPC analysis with the following steps:

Understanding client’s business & goals by visiting the client’s business
Collection of keywords by different types of collecting sources like Meta Tags in view source of both clients as well as competitor websites, Manual collection of keywords, keywords collected based on questionnaire information and also we have different keyword available with us to generate keywords for the clients business. The tools are

1. Google Search Based Keyword Tool http://www.google.com/sktool/#,
2. Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal

Finding keywords searches as per each keyword generated in search in a month, using Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) and decide the search volume.
To categorize keywords into three main categories like Branded keywords, High Volume Keywords and Low Volume Keywords and generate 30 – 40 keywords in each category.
Setting bids for keywords by finding out each keyword’s average CPC using Google Traffic Estimator Tool – (https://adwords.google.com/select/TrafficEstimatorSandbox) by providing the list of keywords and selecting the language and country.
Based on the CTR & Conversion rate, clicks, costs and conversion are calculated.