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Business: Food Industry – supplies chocolate fountains for home & commercial use, chocolate for fountains, accessories & parts etc.,

Affiliate Network: Pepperjam

Challenges: Increase sales & revenue for the website.

Goals: Recruit more number of affiliates and increase the sales revenue.

Strategies Implemented:

    Through strategic planning and execution of:
  • Identified similar vertical affiliates, competitors & their affiliates, existing network affiliates related to the business, coupons sites and sent invitations to join affiliate program.
  • Reviewing and accepting the affiliates related to chocolate vertical and who meet the guidelines.
  • Created & uploaded new text links & banners for the affiliates.
  • Created product feed and made available all the products of the website.
  • Motivated the top performing affiliates to contribute more number of sales and revenue, by providing suggestions on affiliate promotion best practices.
  • Constant follow-up with the affiliates and taking feedback and providing suggestions.

Summary:

  • Able to meet and exceed the monthly targets with respect to sales and revenue.
  • Able to recruit more number of affiliates to promote affiliate program.