The Potential of Social Media for Business

Social Media is the new weapon for Business

Social Media has undergone lot of makeover and success. Facebook, Twitter, LinkedIn, Quora, Instagram and countless other options have arisen for the Business world. Taking time out and analyzing the world of social media is a must now. Connect with the people and take the business to them, Social Media is the key to unlocking potential.

Some Stats about Social Media:

Facebook- 1.59 billion users every month

YouTube- 1.44 Billion users every month

Twitter- 320 million users every month

This is the tip of the iceberg of opportunities.

So what does Social Media hold for future growth?

  • Customer Behavior:

Social Media generates content on a voluminous level with 400 million tweets, 4.5 billion likes on Facebook is just a sample of the consumer behavior. Through the analyzing of the consumer behavior on the social sites, one can clearly understand the behavior of the consumers. Using tools to understand consumer insights, one can move and use data for the greater purpose of business. Data is the crux of any strategy and Social Media is the epicenter of data collection.

  • Brand Awareness:

Creating a brand is the first step of business growth. Connect with the customers online and build a loyalty base of follower. Engage the users and give the brand a fillip.

  • Inorganic Growth:

Ads oriented campaigns on the Social Media world is an impressive caveat. Run Targeted ads and get traction leading to brand awareness and profile of the company. Special coverage of the business done at a right time at a right place leads to good returns and tractions.

  • Key insights into enemy zones:

With a presence in the social media universe, one can find out the different competing firms and look into their world of user engagement. Find out what the companies are doing and compare to what the business of yours is doing. Monitor their traffic and have a look at the keywords being used.

  • Penny wise:

A strategy which is a cost effective and a high success rate. Signing up and creating a profile is free or low while any paid promotions is at a relatively low cost compared to other marketing tactics. Return on investment is highly good.

Moral of the story:

Social Media marketing is the buzzword for the Business Strategists across the world.

Time to start revamping social media presence for future success.

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