Facebook is the world’s largest community with billions of people on network plus millions of business firms active on the network. It is hardly a surprise that user engagement is being driven by social media networks and influenced by the user behaviors on it. Earlier times, investing money on advertisement wasn’t a financially viable decision for the small firms willing to make an impact in the market dominated by the big firms. Facebook has made the level playing field for every business in the market where the key differentiator will be the content and captivating the Facebook users. There are some key content ideas for small business to embark on a growth run.
- Showcase the Assets-Products and services:
Facebook content has the power to change the trajectory of growth and businesses with extreme ease. Getting the right content to a right audience is a key facet of ever burgeoning Facebook marketing. It is time to unveil various products and services your company can offers while highlighting some key features. The important aspect is keeping the content fresh so as to endear to the people coming to see the page. Tell the Facebook users about your company achievement and its offers on a regular occurrence.
- Feedback about the business:
Feedback is one of the strongest argument for success built on the tastes and the needs of the customer. There is a wide discerning argument that showing real testimonials and feedback of consumers drives the attention of the Facebook community. So, it makes sense to keep on updating the page with new content about the feedback and consumer’s views which in turn drives the view that the business is a growing one with new customers. Plus, it takes the consumer belief that the business hears out the customer’s views and feedback without hesitation.
- User is the traffic :
The content should be shaped by the user trends and engagement seen on Facebook and other social sites to gauge the user behavior. Facebook users who are posting about your business are valuable brand ambassadors and are embraced by fellow Facebook users as they are symbol of truth posting. Brand posting has now been replaced by the user generated content or posting as it is more attractive and honest appreciation.
Marketers are operating in a closed but vast social networks, especially in the case of Facebook (a company that has a reputation of not being honest in stats as some marketers would like). With the changing times with Facebook changing the way brands communicate with the wider pool of users, it becomes imperative for small businesses to grow their brands. Facebook is the level playing field for the small and big firms, the only thing that matters is the content.