Mad Men is a legendary TV series set in America in the 1960’s and talks primarily about advertisements. 2018 is a different era with a confluence of offline and online advertisement. Marketing is not simply the word of mouth, pamphlets and billboards rather it is a mixture of innovation and resources. Digital age has arrived […]

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Living in a time where the number of mobile devices have exceeded the number of people in the world, we generally learn through our phones more than anywhere else. Smartphones no more remain a luxury but has become a necessity. Whether it is world news, a new movie or book release, or a new product […]

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