Story So far: Pay-Per-Click or PPC began in the mid-1990s. The first known and documented version of a PPC was appeared around 1995 called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. By […]

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Google has always kept its role in enhancing the results through continues advancement in adding additional features to AdWords campaign. Google Ad Extensions is the latest new feature to improve the performance of the AdWords Campaign. The extension features include up-gradation of phone and site link extensions along with offer extension and seller ratings. The […]

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Google has introduced Enhanced PPC Campaigns to simplify  mobile campaign management and enhance mobile advertising adoption to meet the surpassing need of daily searches on Google from mobile devices in the near future. It’s quite hectic for advertisers to run multiple PPC campaigns for different locations and on different devices. To make it flexible for […]

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Facebook search and likes have a great impact on the visibility of the Business pages. Business Pages are created with a purpose of improving the performance of online business as well as building the brand image of the business. The maximum number of likes are likely to get the business pages more visibility in the […]

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Strategies play a vital role in any kind of marketing process for achieving faster results. Pay Per Click Marketing is a process which needs a proper planning and strategy to implement either CPC (cost-per-click) or PPC (pay-per-click) marketing. PPC Marketing is a process of gaining more traffic for a particular website or e-Commerce portal by […]

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