With Google frequently updating their Algorithms it is high time that you should revamp your website pages so that users have a better experience and your marketing efforts to go down the drain. Upgrading your website may be a daunting task which cannot be done within a day and the most important factor that is the key to a website redesigning include content, which delivers information through images, text, videos, diagrams and PDFs.
When redesigning your website, the first and foremost thing you should keep in mind is to think about the visitors to your website and categorize them according to their age, business role and location. You will also need to assess whether they are responsive to high tech design and also to define the reasons for each visitor to visit your site and how do you want that your visitors should be prompted to take action. It is after getting answers to these questions that you should explore about generating content based on the algorithms that Google frequently updates.
What you will need to do for revamping your website is to have a discussion with your team to generate content ideas that should be target oriented to the needs of your visitors. The content should be sales oriented targeting your potential customers so that they become interested in searching the internet. The most important factor which you should consider is to use the search terms that are common, keeping in mind what Google has to deliver, so that your content is optimized by the search engines. Match your page title, URL and headings to the search terms and generate keywords that can be optimized. You should also check about the competition and what others are doing so that you are able to grab the attention of visitors. Think of other ideas and talk to SEO experts so that your revamped website keeps running.