Mad Men is a legendary TV series set in America in the 1960’s and talks primarily about advertisements. 2018 is a different era with a confluence of offline and online advertisement. Marketing is not simply the word of mouth, pamphlets and billboards rather it is a mixture of innovation and resources. Digital age has arrived […]

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2018 is here and the strategies needs to be overhauled keeping in mind the current digital scenario. Articulating the business goals and DNA of the company or product to the vast expanse of world is an absolute part of the brand strategy. Finding the right audience for your business lies at top most of any […]

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2017 is drawing to an end in couple of weeks with digital marketing reaching new frontiers of growth. 2017 saw ground breaking user engagements and brilliant digital marketing harness the power of innovation to shepherd growth. Taking a walk down the year at some cool stats achieved in the field of digital marketing. Instagram Stories […]

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Tips for Creating a Good Social Media Image

Social Media is the golden goose of Digital Marketing and its impact on consumers is nothing short of brilliance. People with unfiltered and undiluted access to Internet are consuming content with a voracious appetite. Creating the perfect social media strategy hinges on the eloquent consumption of content by the consumers. Spending time on nitty gritty […]

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2018 Best On-Page SEO Strategies to Use for Website Rankings

What is on-page SEO Strategies: The process of updating elements such as coding, text, images etc. within the website or blog is called on-page optimization. Top On-Page SEO strategies: 1. HTML tags On page evaluation is quite critical to the SEO strategies: Page Title: The website title is nothing but the title which appears as […]

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SEO Plan for Higher Search Rankings in 2018

Search Engine Optimisation is an elixir for success in the web world. Right use of keywords can derive the right amount of margin and growth for a firm strategy. Good way to generate the needed SEO growth is a functional 10 step SEO plans. Relevancy: Relevant content epitomizes the right success path. Nothing is more […]

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Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing

It’s 2017 and social media is more important than ever. In fact, by 2020 it is expected that there will be around 2.95 billion users of social channels in one form or other, which is third of entire planet’s population. Social media platforms are the main game changers of today’s business marketing and especially custom […]

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Content Marketing Trends 2018

2018 is not so far and it is the ideal time to think about the industry trends for the next year and beyond. Bill Gates said “content is king” in 1996 and his words are still valid today. Content marketing is for better engagement, better conversations and economical when compared to other forms of marketing. […]

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Future of SEO in Terms of Google Changes in Algorithm

Search Engine are a first source of information for the world. Brands are looking to get themselves on the first page of search engine to get good impressions on the future customers. A remarkable anecdote about an orange juice making company being up on first page. Without spending money, it ended up on top of […]

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Why is Content the King of Digital Marketing

Digital Marketing is the theme across any expansion plan of a brand or business in 21st century. Every big or medium or small business is creating a well detailed brand marketing plan to shepherd their business strategy. Google is now rewarding companies who are revamping content on a regular basis and keeping it fresh. Content […]

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