2017 is drawing to an end in couple of weeks with digital marketing reaching new frontiers of growth. 2017 saw ground breaking user engagements and brilliant digital marketing harness the power of innovation to shepherd growth. Taking a walk down the year at some cool stats achieved in the field of digital marketing.
- Instagram Stories & WhatsApp Status Both Reach 300 Million Daily:
Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. With an active increase in the influence of the apps, one can see a lot of mobile themed digital marketing campaigns.
- Snapchat Pushing the Envelope of Growth:
Snapchat of lately is fighting with Instagram and Facebook lately for growth and user retention. Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences. This is an absolute piece of work for the Digital Marketing gurus to create growth.
- Augmented Reality:
Visualization is the key part of any art of wooing the public. Amazon is changing the dynamics of market with its AR venture of allowing the consumers to visualize the shopping products. It’s launching an AR View feature inside its iOS shopping app that previews “thousands” of products in 3D, ranging from kitchen appliances to toys to electronics (naturally, this includes Amazon’s devices).
- More is Better:
Twitter 140 character was a novelty till it worn off and became single. With 280 characters available for the twitter world to explore, one can sit down and write the perfect tweet. 280 characters allows more content to be explored and written down for the world.
- Facebook and the Art of Ambush Advertising:
Brands need more avenues to advertise and none better than Facebook understands it. Brands can now directly ping the consumers who have interacted in Facebook. Brands can send tailored ads to the consumers keeping it clear and frank while simple.
- LinkedIn and Microsoft Team Up:
Since Microsoft brought LinkedIn and combined it in its own avenues of service. Users will be able to craft a compelling resume directly within Microsoft Word with insights and job-specific details directly from LinkedIn. Resume Assistant will help the job seekers get a facelift and an uplift in marking out their careers perspectives.
- Hashtag the New Flag Bearer in Instagram:
Although the hashtag search is limited to only “Top posts & recent stories”, it’s still indeed quite a significant value addition. Hashtags will allow the brand to explore more space and diversify and categorise the content.
Digital Marketing will be seeing an upturn in the flow of growth and user engagements while leading to more exposure for brands. With estimated billions of people to stream into the wide internet pool, we will be witnessing next phase of evolution in digital marketing.