Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing

It’s 2017 and social media is more important than ever. In fact, by 2020 it is expected that there will be around 2.95 billion users of social channels in one form or other, which is third of entire planet’s population. Social media platforms are the main game changers of today’s business marketing and especially custom targeting became easier than before. Undoubtedly, it is one of the greatest technical innovations for human communications and direct marketing. Companies are no more to spend thousands of rupees on advertising to reach the audience. Although there are number of platforms emerging every hour, different businesses benefits from different social media platforms. To create a successful strategy among customers, one should be familiar how they work and which are the best for their business to use. We give you a list of popular social media sites for better business marketing.

Facebook: Facebook continues to be the largest platform because of its user base; 1.59 billion. Not a surprise to say that every company’s social media priority would be Facebook because it is a blend of demographics of any social platform. It has newsfeed algorithm, easy to manage the posts, blogs and videos and allows the best possible audience to get targeted. It is a very good start for small or new business owners to reach the market and even the age group of 21 – 25 are experts in Facebook marketing.

Instagram: It was a photo-sharing application and allows the user to follow his/her friends and the favourite pages. But it evolved into one of the proven marketing tools that helps businesses to attract customers. As people now-a-days are obsessed with taking photos and posting them, companies are more likely to engage and attract the audience through this medium. Not only it allows the business to get promoted in visual and artistic ways but also lets to post 15 seconds clip. Hashtags became popular and powerful among youngsters at the launch of Instagram. Hashtagging has two uses in business marketing; it makes a user to promote your business and other businesses and customers can easily find you.

Twitter: On an average, 150 million tweets are posted every day globally. It has become more of a Media outlet and a debate place and a promotional palace recently. As businesses use Twitter to voice, praise the company and reply to the comments which shows the actual attention to its customers. There are more chances to make the tweets go viral, as a popular user retweets or replies to the post. That brings a lot of attention and could lead to more customers. To make sensational tweets, the content should be interesting and attractive.

Snapchat: Snapchat was created as a disappearing messages app and slowly emerged as a marketing tool in the West. The creators came up with tools and resources to run campaigns, ads etc. Snapcode, Discover, Snap Ads, Geofilters, GhostCodes are very few tools for marketing a brand on Snapchat. With 9000 snaps shared every day, 200 million active users, Snapchat is big for business for young millennials now.

As we have learnt about big social media platforms, each has its benefits and excels in its own way. A business should get analysed on its target audience and purpose of marketing to use the right platform.

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