Every successful Adwords campaign has a logical history of keyword strategy leveraging on the use of Keyword Tool and Traffic Estimator. Earlier both Keyword Tool and Traffic Estimator were used individually, one to identify new keywords and ad groups, the other to obtain traffic estimates, & decide the competitive bids and budgets. On the constant feedback and growing demand from strategists to get one point access to the keyword strategy, Google has come up with an effective solution.
To flex the process of arriving at an effective keyword strategy, Google Adwords has introduced the new tool, Keyword Planner. Keyword Planner is a combination of both functionalities of Keyword Tool and Traffic Estimator integrated for a flexible workflow.
Now you can find your keywords, ad groups, performance estimates for finding the right bid and budget to optimize your campaign. Additionally you can also avail some new features added to the tool like:
- It allows you to combine two or more keywords to generate new keywords.
- It allows you to target not only country but also target individual cities and regions within a country.
- It allows you to get statistics for each keyword specific to that exact term.
- It allows you to plan your keywords and ad groups and change your bid range to check the estimated clicks and cost.
- It allows arriving at the right estimate by updating your targeting settings, keywords, and ad groups for further enhancing your estimates.
Google Keyword Planner is all set for your use and it is available for free now. You will have to use the Keyword Planner through Google AdWords account. It is a great opportunity and easy to use option for you to create an efficient Adwords campaign using the one point solution for building keyword strategy. Stay tuned to the new Google Adword Keyword Planner and get familiar with it, as Keyword Tool and Traffic Estimator are soon going to vanish. The new tool, Keyword Planner has unleashed more options at one stretch point for your flexibility and perfect campaign planning.
Samskriti Business Solution as Google Adwords Certified Partner offers competent Adwords Campaign to clients using the latest technology and advanced methodologies. Google Adwords Certified Professionals at Samskriti are well qualified and proficient in using the Adwords tools for running successful campaigns.