If you are a website owner you might have already experienced how Google can stir the pot of search rankings with its updates. In 2019 alone, Google has tweaked its search algorithm quite a few times causing a furore of sorts. Irrespective of how we feel, Google constantly updates their algorithm throughout the year to […]

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Not so long ago, Google unofficially changed the length of Meta description for the search engine results page. The length of the description was increased from the 155-170 characters to 300-320 characters in December 2017 in a presumed effort to give users more information on the search result. It was ‘unofficial’ because there was no […]

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“The customer is always right”. This phrase has never been truer than in today’s age, where every customer can express their experiences online. In digital era, consumers of all group and age research for a brand, product or service by through online reviews. Online reviews are becoming the most entrusted way for a consumer to […]

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