Indian advertising industry is going to see leap in the ad spend about 8.7% up in 2014 from 6.5% for 2013 and 5.6% in 2012. The government has curbed the duration to the maximum of 12minutes for one hour on TV advertisements.

The reflection of its impact is, most of advertisers are looking forward to advertise on other available media. Indian advertising agencies are looking more towards the digital age marketing, 63% of Indian entries received for the WARC’s best advertising industry award had social media strategy as a part of their campaign as against 52% of the overall entries.