Mad Men is a legendary TV series set in America in the 1960’s and talks primarily about advertisements. 2018 is a different era with a confluence of offline and online advertisement. Marketing is not simply the word of mouth, pamphlets and billboards rather it is a mixture of innovation and resources. Digital age has arrived […]

Read More →

2018 is here and the strategies needs to be overhauled keeping in mind the current digital scenario. Articulating the business goals and DNA of the company or product to the vast expanse of world is an absolute part of the brand strategy. Finding the right audience for your business lies at top most of any […]

Read More →